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Content Writer

Employment Type: Full-Time

Location: Telecommute


Job Description:

As Gray Segments continues to expand our clients brands and reach it’s important we support our own. Will be responsible for the day to day execution, management, reporting, and optimization, of Gray Segments

email marketing campaigns for customer acquisition and retention. Will also handle copywriting for websites, brand assets, blog posts, and social media. 

This is not a micromanaged position so please bring your creativity and whit to the table.


Role Responsibilities:

  • Manage email calendar – the creation, scheduling and deployment of all email campaigns – and identify key opportunities to maximize revenue potential and align with brand objectives 

  • Strategize and execute email personalization, dynamic content and other tactics to match the needs of each customer segment 

  • Actively manage contact list growth and health to ensure strong email inbox deliverability 

  • Partner effectively with cross-functional teams to drive successful campaign execution 

  • Track and analyze daily, weekly and monthly Email KPIs and report recommendations and summaries to relevant stakeholders 

  • Maintain pulse on email best practices, technologies, trends, and CAN-SPAM laws 

  • Manage relationships with vendors



  • Minimum 2 years experience working with a marketing company

  • Bachelor’s Degree in Journalism, English, Communications or related field.

  • Skilled in Microsoft software including but not limited to Power Point, Google Docs, Word and Outlook.

  • Excellent written and interpersonal skills.

  • Able to multi task, work on a varitety of projects at the same time at different points of development.

  • Able to meet tight deadlines

  • Able to draft copy that reflects core message and target audience

  • Brainstorm copy ideas with Brand Editor and other members of the creative team

  • Modify and tweak copy to meet creative expectations

  • Excellent communication, organizational, and problem-solving skills

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