Home | gray-segments

Gray Segments is an accomplished branding agency designed to solve critical business issues. We streamline and protect value for clients through our customized approach to brand implementation and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. Gray Segments is based in Los Angeles, CA and serves clients throughout the United States, Canada, United Kingdom, and France.

Let's grow together...

Branding that gets you RESULTS!

Brand

Analysis

Industry

Research

Perception

Research

Data

Study

Activate the power of branding...

Gray Segments’ focus has been the planning, production, and management of brands of all sizes. Whether it’s creating a website, streamlining a brand roll-out, or planning a sold-out tour Gray Segments has been behind the scenes delivering excellence. With over 15 years of event experience, the biggest compliment we receive is “you come highly recommended.” We’ve worked under seemingly impossible deadlines, under unusual circumstances, with budgetary challenges, and throughout all kinds of business phases (startup to known corporations).

BRAND

Discovery

We use a collection of techniques to define, map and analyze your existing business processes. This process reveals your brand strengths and weaknesses and what your audience values most and why.

BRAND

Strategy

We customize a long-term plan for business development to achieve specific goals. It is well-defined and affects all aspects of a business and is directly connects you to your consumer needs, emotions, and competitive environments.

BRAND

Identity

We make sure that your brands message is received clearly and consistently. This includes but is not limited to your logo, brand fonts, Pantone brand colors, tagline, marketing materials, business cards, letterhead, etc.

BRAND

Management

Brand management is an ongoing process that involves maintaining consistency around your brand and delivering on the values your organization holds dear to forge a positive association with your audience.