Gray Segments is an accomplished branding agency designed to solve critical business issues. We streamline and protect value for clients through our customized approach to brand implementation and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. Gray Segments is based in Los Angeles, CA and serves clients throughout the United States, Canada, United Kingdom, and France.
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Gray Segments’ focus has been the planning, production, and management of brands of all sizes. Whether it’s creating a website, streamlining a brand roll-out, or planning a sold-out tour Gray Segments has been behind the scenes delivering excellence. With over 15 years of event experience, the biggest compliment we receive is “you come highly recommended.” We’ve worked under seemingly impossible deadlines, under unusual circumstances, with budgetary challenges, and throughout all kinds of business phases (startup to known corporations).
Brand Discovery is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate your business/brand. In order to compete you must compare which is why we research your competitors and see where you currently stand and where we have the ability to take you.
We use a collection of techniques to define, map and analyze your existing business processes. This process reveals your brand strengths and weaknesses and what your audience values most and why.
We customize a long-term plan for business development to achieve specific goals. It is well-defined and affects all aspects of a business and is directly connects you to your consumer needs, emotions, and competitive environments.
The brand strategy reflects both the short-term and long-term goals of the business. A brand that aligns with the business plan ensures these goals become reality. In competitive markets suhk as entertainment, business strategies have to shift and change over time to help sustain growth
We make sure that your brands message is received clearly and consistently. This includes but is not limited to your logo, brand fonts, Pantone brand colors, tagline, marketing materials, business cards, letterhead, etc.
Brand Identity is the manner which a business presents themselves to the public. Brand Identity is a primary goal of the corporate communications, for the purpose to maintain and build the identity to accord with and facilitate business objectives. The way you present your brand must be pleasing to the eye.
Brand management is an ongoing process that involves maintaining consistency around your brand and delivering on the values your organization holds dear to forge a positive association with your audience.
Brand Management involves a number of important aspects such as cost, audience, satisfaction and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to consumers/partners. We maintain, improve, and uphold your brand so you’re a consumer favorite